SEM (Search Engine Marketing) is the method of gaining website traffic by purchase of ads on search engines.
What is Search Engine Marketing?
Search engine marketing or SEM is one of the most effective techniques to grow your business in a competitive marketplace and in other words search engine marketing is the process of marketing a business using paid advertisements that appear on search engine results pages (SERPs).
In this process Advertisers choose keywords related to their products and bids for those keywords. When a user search something related to those keywords in search engine (Google, Bing etc) ads shows on that SERPs.
These ads are frequently known as pay-per-click (PPC) ads. Some Ads are small, text-based ads, while others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at a glance such as their prices and reviews.
Search engine marketing has enormous strength for advertisers to put their ads in front of motivated customers who are ready to buy at the precise moment. No other advertising medium can do this, that is why search engine marketing is so effective and such a miraculously powerful way to grow your business.
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